Service America: Business Strategies for the New Economy - Boost Your US Market Success & Global Expansion

Still a widely read classic, this best-selling book started the service revolution in America and internationally in 1985. It was the first book to herald the arrival of the new service economy, to address the need for a new paradigm of service management, and to define the basic elements of the new paradigm. Read by hundreds of thousands of business people and translated into seven languages, praised and imitated, its timeless truths will never go out of style. Service America belongs on the desk of every executive, manager, and business owner. Re-released by the authors. Professor Rosabeth Moss Kanter, of Harvard Business School, says, "Persuasive and illuminating. I can't think of a single business that could not reap benefits from learning this." Provide a copy of Service America to each of your executives, managers, and team leaders.